Please complete this form to begin viewing: "ISE® SALES AND MARKETING FIRESIDE WEBINAR: Transforming Digital Outreach Into Real Relationships: What the Future Holds for Sales and Marketing Techniques"
Original broadcast: October 15, 2020
Duration: 1 hour, 15 minutes
CEO and President of T.E.N.
CEO and Chairman of ISE® Talent
Vice President, Deputy CISO
Hanover Insurance Group
ISE® Northeast Executive Award Finalist 2009
Director of Cyber Security & Privacy
Follett Higher Education Group, Inc.
Sales and marketing teams are facing extraordinary challenges in connecting with cybersecurity professionals and engaging with them in a significant capacity. The line between work/life balance is blurrier than ever with the beginning of digital learning at home, and sales professionals have deep uncertainty about when the right time is to contact potential clients. While some security professionals have returned to a corporate office, others are still working from home and may have completely relocated. Without clear lines of communication, vendors are unable to determine the best time to contact potential customers and how. We are all also looking at digital events with a big question mark about whether these will be the norm for 2021 and for how long. Nevertheless, both vendors and security members need to make connections that will foster business and create stronger security programs. How, then, can vendors engage in effective digital outreach with customers that will transform into real, enriching business relationships for them both? Join our conversation as we discuss with security leaders what sales and marketing techniques will be crucial for vendors to employ for these next crucial months, so security teams can make the best investment decisions and prepare for the future in the most efficient way possible.
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