ISE® Sales and Marketing Fireside Webinar

Please complete this form to begin viewing: "ISE® SALES AND MARKETING FIRESIDE WEBINAR: Security Members, Marketing Professionals and Sales Teams: Meeting in the Middle to Maximize Digital Engagement and Prepare for the Future"

Original broadcast: March 2, 2021
Duration: 1 hour

Sponsored by:

ten

Moderator:

Marci McCarthy

Marci McCarthy
CEO and President of T.E.N.
CEO and Chairman of ISE® Talent
Biography

Panelists:

Andrew Bjerken
Global Chief Information Security & Privacy Officer
Catalina
ISE® Southeast Executive Award Winner 2020
ISE® Southeast People's Choice Award Winner 2020
ISE® North America Executive: Commercial Award Winner 2020

Biography

Dan Meacham
VP, Security and Operations
Legendary Entertainment
ISE® West Executive of the Year Award Winner 2020
ISE® West People's Choice Award Winner 2020
Biography

As we look forward to what 2021 has in store, we are all attempting to predict how the year will change, particularly from a sales and marketing perspective. So many techniques have shifted to a digital outreach mindset, but security professionals and vendors alike are experiencing online fatigue due to remote working and various meetings held over video calls. Keeping digital engagement and sales meetings interesting and worthwhile will be challenging but necessary if solution providers want to stand out from the crowd and if security professionals wish to find crucial tools and technology. On the other hand, in-person events and meetings will eventually make a return. Predicting when that will happen and being able to shift gears to accommodate both in-person and online sales and marketing will spell the difference between success and being caught unprepared. Security professionals have their own ideas of when this shift will happen, which marketing techniques work, how digital events can stay relevant and what changes will occur within their office culture moving forward. Join our conversation as we hear valuable insights and perspectives from leading cybersecurity executives about what awaits in 2021, allowing sales and marketing teams to maximize their current digital engagement and plan effective future, in-person outreach.

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