T.E.N. & ISE® Sales and Marketing Breakfast at RSA 2017



Straight from the CISO: Best Practices for Getting Marketing and Sales Results from Prospective Clients

This is an invitation-only program and attendance is limited to a select number of executives from solution provider organizations. Following registration, guests will receive personal notifications confirming their attendance.

Cold calls, big flashy emails, and unsolicited meeting notices are no way to reach out to a prospective customer. These antiquated and impersonal methods will largely go unnoticed or never see responses back from that target company or CISO. So what is the secret to getting your foot in the door for a meeting? What are the best strategies and methods for ensuring you connect with the right people at the right times and in an ethical and timely manner?

Find the answers to these important questions by asking a CISO yourself at the T.E.N.’s ISE® Sales and Marketing Breakfast during the 2017 RSA® Conference. Our panel of executive thought leaders will share their real world experiences and insights about Security Solutions Providers’ sales and marketing programs. Their candid views will give you an inside track to effectively marketing and selling solutions to the nation¹s top IT and security executives.

Moderator

Marci McCarthy

Marci McCarthy
CEO and President of T.E.N.
CEO and Chairman of ISE® Talent
Biography

Panelists

Joe Bennett

Joe Bennett
Former CISO
Hertz Corporation

Bernie Cowens

Bernie Cowens
Vice President & Chief Security Officer
PG&E
Biography

Michael Dierickx

Michael Dierickx
Director PSIRT
UTC Aerospace Systems

Elliot Franklin Elliott Franklin
VP of Infrastructure & Security
Omni Hotels
Biography
name

Gary Hayslip
Deputy Director/CISO
City of San Diego
ISE® West Executive of the Year Award Winner 2015
ISE® North America People's Choice Award Winner 2015

Biography

Paul Huesken

Paul Huesken
Chief Information Assurance Officer
The Coca-Cola Company
ISE® Southeast & ISE® North America Judge
Biography

Renee Guttmann

Renee Guttmann
CISO
Campbell Soup Company
Biography

Larry Lidz

Larry Lidz
Chief Information Security Officer
CNA Insurance
Biography

Brian Phillips Brian Phillips
VP of Systems and Technology
Macy's
Biography
Julie Talbot-Hubbard

Julie Talbot-Hubbard
General Manager, Global Vice President of Digital Identity and Data Services
Optiv
ISE® Central Executive Award Winner 2010
Biography
T.E.N. Success Story

Mike Towers
Chief Information Security Officer
Takeda Pharmaceuticals
ISE® Northeast Executive of the Year Award Winner 2015
ISE® North America Executive Award Winner 2015 - Health Care Category

Biography